Leveraging consumer shifts and habits, we developed several strategic brand partnerships for Arterra, notably with food delivery partners SKIP THE DISHES and UBER EATS, as well as lifestyle leader WW

These innovative,  strategic partnerships allowed Arterra to penetrate key categories, meet the needs of modern consumers  and create incremental new revenue for Arterra brands.

Food delivery partners had a significant impact on Wine Rack revenues, with WW On Point co-brand penetrating the Good For You wellness category, generating revenue and profit for the WW On Point brand. 

Brand Sponsorship programs are a powerful and effective way to increase brand visibility, engagement and revenue opportunities. 

With a deep undertanding of organizational strategy, we sought out complimentary brands to execute a variety of partnership programs across Arterra's portfolio of brand. Under my tenure, we delivered over 20+ brand sponsorship programs expanding audiences across categories and supporting the drive for new revenue.  

SELECT EXAMPLES:

• Bodacious x Shiseido: Partnership with global brand and best in class brand, was the centre of the wine brands markeing effforts in FY22. Delivered in store as well as across digital, social, video and other mediums, this program saw up to 27% increase in sales.

• Mondelez x Jackson Triggs: A gift-with-purcahse and contesting program with a highly recognizable brand and category leader, this program generated sales lifts up to 60% during promotion period. Partnership is a flagship for JT and will be renewed in FY23.

• Herschel x Bask: This contest partnership drove significant increase in entrants and contributed to significant increase in subscribers for the wellnes wine brand.