About Erin
It all started with a camera.....
When I was ten years old, I borrowed my mother’s camera and, with a mind full of possibilities, set out to explore the world around me. It was a hot summer day, the sun was blazing and after some time, I came across a group of horses grazing peacefully in a field. I lay down in the lush, green grass and peered through my viewfinder…..little did I know that this experience would change my life.
Creativity and the relentless desire for discovery has been the heartbeat of my professional career.
I started my career as a freelance Photojournalist, working for some of the world’s most prestigious media organizations in Canada and beyond. In 1998, I was recruited away from Hong Kong-based Asiaweek Magazine by The Globe and Mail to lead the transformation of its Photography department in response to the launch of a rival newspaper. After a decade of hard work and numerous accolades, I pivoted to the business side, where I developed Globe Education, Globe Careers and Globe Alliance, The Globe's international advertising network.
In 2020, I embarked on a new adventure and joined Arterra Wines Canada as Director of Creative, Brand Communications and Partnerships. In this role, I was tasked with transforming their in-house creative team into a digital-first, consumer-centric creative group and to develop a partnership pillar that would serve to acquire new audiences and revenues.
Under my tenure, the team crafted thousands of impactful, creative assets from label design and packaging to organic social and paid media campaigns across print, in-store, social, email, radio and web environments. We also developed over 20+ sponsorships with notable organizations such as WW, Uber, Skip the Dishes, Shiseido, Herschel, BoomChickaPop, Canada Games, Castello Cheese and many more.
Need help or looking to collaborate? You can view selected work on this site, follow me on Instagram, look at my resume on LinkedIn, and/or drop me a note....
I look forward to hearing from you! 😊
Erin
Break through the clutter. Connect with your consumer.
Drive profitable growth.