Communications and Training

Arterra Sizzle

Working with external creative agency Dentsu, I develeoped this 2021 sizzle reel showcasing the amazing work produced by Arterra's marketing team and announcing Andrea Hunt, Arterra's EVP and CMO, as Strategy Magazine's 2021 Marketer of the Year.

Training

In response to the pandemic and working from home experiences, we took an innovative approach to training Arterra's Marketing team in 2020 and 2021. We developed several different ways to bring people together to highlight organization, departmental and team priorities, and share best-in-class practices, among them the creation of an inspiring, digital Cannes Lions Live event series.

Found_Creativity

Go where the audience is.....
we created an Instagram channel for EVP and CMO Andrea Hunt that allowed her to share some best practices and examples of advertising and marketing, both in Canada and from around the world.

Brand Communications

We created a quarterly website, newsletter and other communication tools to show off the extensive breadth and depth of product and campaign programs being developed by Arterra's Marketing team.

How Marketing Works

With a newly developed consumer centricity corporate strategy, Arterra's Creative Studio was tasked with showcasing what this meant to the various departments and teams across the organization.